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Louis Felix Paradis-Lemieux

Stats
Sponsors: adidas, Salomon, DaKine, Ashbury, Nuclear, Drink Water, Botique du Skate
Hometown: Quebec City, Quebec, Canada
Lives: Quebec City, Quebec, Canada

Bio
Louif Paradis’ name wasn’t always synonymous with street snowboarding. That took work. Day after day, Louif grew up snowboarding the streets of Quebec City, focusing on simply riding his best, keeping his style on point, and riding spots that were unique and original. This dedication came from visualizing tricks it in his head and countless attempts. As a result, he’s netted a solid 13 video parts put out over the past 13 years.
Last year, TransWorld SNOWboarding awarded Louif with Video Part of the Year, while his film, Déjà vu won TransWorld SNOWboarding video of the year.
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Eric Jackson

Stats
Sponsors: adidas, Lib-Tech, Von Zipper, Stance, Airhole, Mammoth Mountain, Wave Rave
Hometown: Crowley Lake, California

Bio
Eric Jackson is truly a product of his environment. Raised on the steeps of California’s Eastern Sierra range, E-Jack grew up riding the massive parks of Mammoth and exploring the surrounding backcountry as a hyperactive grom. Driven by his older brother John, Eric rode twice as hard and developed a deep bag of tricks and explosive style. In 2011, Eric joined a new crew and produced a mind-bending blower pow-filled part for People Films’ Good Look that earned him Men’s Video Part of The Year honors from TransWorld SNOWboarding as well as a coveted spot on SNOWBOARDER Magazine’s Top Ten Riders Of The Year list.
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Keegan Valaika

Stats
Sponsors: adidas, BozWreck, Gnarly, Howl, Drink Water, Active Ride Shop, Sony Action Cam
Hometown: Laguna Beach, California
Lives: Laguna Beach, California/Salt Lake City, Utah


Bio
Laguna Beach, California is not a place commonly associated with snowboarding talent. Then again, Keegan Valaika is an uncommon kid whose trajectory in pro snowboarding has been anything but predictable. As a grom he localized the SoCal park mecca that is Bear Mountain, where his natural ability quickly blossomed into a full-blown prodigy designation within snowboarding’s ranks. Soon swept up in sponsorship and competition, Keegan quite literally grew up in the industry. The influence of veteran pros and the freedom of filming inspired Keegan’s vision of his own career.
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Helen Schettini

Stats
Sponsors: adidas, Billabong, YES, NOW, Airhole, Whistler Blackcomb, The Circle
Hometown: Cranbrook, British Columbia, Canada
Lives: Encinitas, California/Whistler, British Columbia, Canada

Bio
The backcountry environment is a demanding and dangerous place. Learning how to handle a snowboard in this often harsh and always consequential terrain isn’t for everyone. Helen Schettini however, is totally up for the challenge. The Kamloops, British Columbia native who migrated west at age seventeen to pursue her snowboard dream has spent the last several seasons exploring and progressing in Whistler’s legendary backcountry. As one of only a small handful of female riders who undertake the sled-accessed approach to big-mountain freestyle, Helen has come a long way in a short time.
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Jake Blauvelt

Stats
Sponsors:, adidas, Oakley, Ride, Mountain Light Project
Hometown: Waterbury Center, Vermont
Lives: Bellingham, Washington/Waterbury Center, Vermont

Bio
As a world-renowned pro at the forefront of backcountry progression, Jake is known for his fluid blend of soulful freeriding and innate technical trickery. In his quest for pure, all-mountain expression, the Vermont native turned Washington local has pursued a singular and relevant path in snowboarding. Jake’s formative years were spent on the east coast competing in icy halfpipes and rock hard slopestyle courses, until he turned pro after winning some of the biggest events in the world, including the U.S. Open. After establishing himself as a top competitor in both venues, Jake set his sights on the backcountry, where a string of progressive video parts followed suit and positioned him as one of snowboarding’s best all-terrain talents.
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Stats
Sponsors: adidas, Capita, Union, Oakley, Monster Energy, Stonp, Mizu, Wend Wax
Hometown: Ishikari, Hokkaido, Japan
Lives: San Clemente, California/Chitose, Hokkaido, Japan

Bio
In today’s modern era, snowboarding continues to grow even more specialized than ever, and most riders are forced to focus on one style of riding with hopes of breaking through and making it big. Japan’s Kazuhiro Kokubo is the rare exception. The versatile phenomenon competed in pipe for Japan at the 2010 Olympics. Kazu used to spends his winters winning global halfpipe titles like the New Zealand and U.S. Open. Now he has been spending more and more time making his mark in the backcountry, dividing his time between the park and the powder. Kazu has established himself as one of snowboarding’s most well-rounded riders.
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ein Gespräch mit Henrik Kürschner

Es ist ein nahezu aussichtsloses Unterfangen, objektiv über jemanden zu schreiben, jemanden zu beschreiben, mit dem man die wichtigsten Stationen seiner Sozialisation – diesseits und jenseits von Street Culture – zusammen beschritten hat. Einen Versuch jedoch ist es allemal wert: distinktiver Connaisseur von popkulturellen Objekten, passionierter Skateboarder, fanatischer Zweiradfahrer, globaler Menschensammler, eloquenter Sneakernerd, leidenschaftlicher Art School Veteran, eklektischer Plattenaufleger, breitspuriger Berliner, enthusiastischer Weltenbummler. Oder um es einfacher auszudrücken: die Blaupause eines urbanen Renaissance Man.Henrik „Henne“ Kürschner ist ein Weltenbummler mit Standort – oder besser: Anker – in Berlin, der die letzten drei prägenden Jahrzehnte in Sachen Popkultur gelebt und verinnerlicht hat.
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Weit über die pragmatische Funktion der Fortbewegung hinaus steht die boom-artige Entwicklung der Fixie-Kultur für die Perfektion im Purismus und ein Freiheit zelebrierendes Lebensgefühl. Wie stark diese Kultur in den letzten Jahren unsere Großstädte und Metropolen eingenommen hat, zeigt sich auch am enormen Erfolg der Bombtrack Bicycle Company, die sich auf die Herstellung stabiler Fixed Gear Räder spezialisiert hat. Mit klaren Designs, technischer Raffinesse und unbedingter Liebe zum Objekt hat sich die Kölner Fahrradschmiede in die Herzen aller Singlespeeder manövriert. Da verwundert es kaum, dass die neuen fahrradtauglichen Accessoires des „Streetcrew Packs“ von adidas Originals bei Bombtrack-Designer Richard Shaw direkt auf solche Begeisterung stießen, dass dieser eigens ein exklusives „Script Bike“ dazu entwarf.
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In der heutigen Modewelt steht die Kollaboration für weitaus mehr als das bloße Synonym für eine fruchtbare Zusammenarbeit. In den gelungensten Fällen gleicht sie vielmehr einer modernen Kunstform, in der Prestige, Inspiration, Skills, Experimentierfreude sowie die Kombination aus dem besten zweier unterschiedlicher Welten zu einer Liaison zusammenfinden. Dies prägt die Modewelt weitaus länger als nur für eine Saison.adidas Originals ist diese Art von stilbildender Zusammenarbeit nicht fremd, zeigte doch gerade die jüngere Vergangenheit – mit einer beeindruckenden Liste von Kollaborateuren wie Kanye West, Raf Simons, Yohji Yamamoto, Rita Ora und Nigo –, dass man die kreative Messlatte durchaus immer noch ein entscheidendes Stück höher legen kann.
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